Company News

Hispanic Hair Care Brand is Revamped

La Bella—big at Target and Walmart—gets a new look.

La Bella, recognized as the No. 1 Hispanic brand in styling and beauty products, unveiled a completely rejuvenated product packaging design and brand logo for its rich roster of beauty offerings, after nearly three decades of the same design, said the company. The new packaging and logo initiatives reflect a more modernized approach for the brand and will begin rolling out in the coming months in various retailers, including Walmart and Target.   La Bella has more than 30 years of providing outs...

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